Children are truly one of God’s greatest gifts to us mere mortals. Yes, they can be challenging, but there are moments that are, well…priceless. For instance, take the current American Express, My life My card, ad campaign. There are a number of these ads running in national magazines featuring celebrities. Each installment of the campaign unfolds in an intimate, narrative format, with a storyline that reflects the places, causes, achievements and avocations meaningful to the individuals featured. The campaign is about the connection and relationship between American Express and their Cardmembers.
Recently, this campaign was extended to further reveal the personalities featured in the ads. Select ads were run with a questionnaire featuring categories including childhood ambition, perfect day, and alarm clock, all personally answered by the featured celebrity and printed in their own handwriting, to help further demonstrate the things both extraordinary and relatable in their lives. Most recently, American Express began running blank questionnaires alongside the print ads to allow consumers to tell their own stories and this is where my daughter comes into the story.
My life My Card ad featuring Ken Watanabe
My life My Card ad featuring Kate Winslet
Looking through a recent issue of Entertainment Weekly Magazine I discovered that my 7 year old daughter, Kaylee, had filled out one of the blank American Express pages. What makes this so funny is A) she took the time to fill this out and B) she never told anyone she filled it out. She wants so bad to be grown up.
I was exhausted when I came home from my wedding last night and before I went to bed, my wife and I were talking about our days. She told me some funny things that Kaylee did and it made me remember what I’d found. I immediately ran and grabbed the magazine and read it to my wife. I’ve never seen her laugh so hard in my life! It was so cute and so innocently child-like that you couldn’t help but laugh.
In case you can’t read the answers in the photographs, let me share with you my daughter’s answers.
My name is: Kaylee Kepple
Childhood ambition: to sing
Fondest memory: going to Long Beach (even funnier since she’s never been there)
Soundtrack: ? (she didn’t understand what a soundtrack was)
Retreat: any beach anywhere (copied from Kate Winslet’s page)
Wildest dream: where my mom was on fire (this one just about killed my wife)
Proudest moment: where I saved a kitten (this never happened aside from her incredible imagination)
Biggest challenge: where we had to race
Alarm clock: my mom
Perfect day: Sunday going to a party
First job: ?
Indulgence: chocolate (another plagiarism from Kate’s page, although this is entirely true)
Last purchase: ?
Favorite movie: The Incredibles
Inspiration: ? (she could have said her dad)
My life: is wild
My card: American Express (we really should win something from American Express for the brain washing they’ve subjected my daughter to)
Cost of a good belly laugh with my wife… Priceless